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This web site has the following in the site, "Last updated 23 March 2015 Version 2." Our analyzers noticed that the web page also stated " Manufacturers of brands Pharmaceutical, Agri, Food and Beverages, FMCG, Fashion, Sporting, etc." The Website also said " can utilize our patent pending, standards compliant, unit level code authentication and consumer marketing system to assure brand protection and to promote the brands with end consumers. Works best with Firefox 3." The website's header had brand promotion as the most important optimized keyword. It is followed by brand protection, serialization, and anti counterfeiting which isn't as highly ranked as brand promotion. The next words pointsonline.com uses is qrcodes. track and trace was included and might not be seen by web engines.